
OK, we've solved Chop Shop T shirt puzzles, we've tracked down porn stars, we've debated politics. Now I need to all to help us solve a conundrum that actually helps us writers here at YBNBY.
Here's a post over on TechCrunch that gives some new stats about blogs and income, with the following generalization:
Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.
That's my bold, btw. And as you read down the comments, people seem to be agreeing with that - get a site that receives 100k unique visitors a month, and you should be pulling down $75k a year in revenue.
And then we have YesButNoButYes. Which, according to Google Analytics, last month had 250,000 unique visitors. Which is about average (we've maintained that number for over a year now).
And how much revenue did YBNBY pull down from all it's advertising systems COMBINED last month? Before expenses?
$1402.46.
Which means that after we paid our server fees, subscriptions, other costs, and split the revenue between the writers, everyone got a couple hundred bucks each.
I'm not telling you all this to plead poverty - sure, it'd be nice to earn real cash, but we're happy doing this for the love. But after reading that article on Techcrunch, I'm just sitting here wondering, how on earth can we be earning so little from so much?
Any serious thoughts, advice, pointers from the regular suspects, would be VERY appreciated. That is all.