(Note from Scaramouch: As part of our final celebrations, I reached out to past and present writers and asked them all to contribute a final story. This one's is from "Big Picture Big Sound". Enjoy)
My relationship with YesButNoButYes started at a time when I worked for the Ad Agency JWT (née J Walter Thompson). It's the oldest agency in the world; real "Mad Men" stuff. I was part of their burgeoning digital arm, "digital@jwt". This handle was one of five names we adopted during my six-year tenure there, the "@" symbol being at the time what the "i" is today
It was here that I met Scaramouch, who ran Creative and I ran Tech. As often happens between those two capabilities, we had our share of run-ins. But we also shared a similar sense of humor, and a recognition of the absurdity of, well, everything. To survive in the Ad world, you either adopt this suit of armor or become completely insufferable. We were digital knights in an analog kingdom.