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How does a bottled water company celebrate Bottle Water Free Day?

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From the YBNBY desk of PR and propaganda, Canadian Hoser Department

Today was "Bottle Water Free" Day in Canada. It was organized by various groups to raise awareness about the negative impacts of bottled water and to promote the use of tap water.

But what of the companies that sell bottled water? This day is designed to hurt their product, how are they supposed to celebrate "Bottle Water Free" day?

The way you'd expect - By giving away free bottled water.

As if waving a giant middle finger at the anti-bottled water movement,
Cedar Springs told Toronto residents "Get free bottled water today."

Anyone who called Cedar got a free glass bottle delivered to them.

Nice one Cedar. We like your spirit.


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4 Comments

Do some people just like to protest or what?

I don't like bottled water much either, so I carry a water bottle and fill it up on an as needed basis. It's free and easy. Why other people don't do this I don't know. I doubt if there's any point in hectoring them about it.

said E on March 12, 2010 12:04 AM.

Don't people have better things to do, what's wrong with bottled water?

said democratnomore on March 12, 2010 10:11 AM.

All the unnecessary plastic?

said Ernesto on March 12, 2010 10:44 AM.

It's also unregulated. There's no telling what's in it.

said Baierman on March 12, 2010 11:38 AM.
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