It's pretty much a given these days that you can get free advertising space on blogs if your ad is funny enough to be entertaining in itself. Ray-Ban and Samsung are masters at this, although they've pretty much worn out their welcome by now. Spirit Airlines gets into the game in fine fashion by muff diving, of all things.
PS: never trust a price with an asterisk.
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Nice. I imagine Box Canyon is on a lot of iteneraries.
I hear they have tours along the Happy Trail too.