Did you see the commercial where John McEnroe repeats his famous catch phrase?
Yeah, I liked that one too.
It's just, I think I've seen it before.
More than once.
You know what, I'm right.
John McEnroe is famous for many things. 7 Grand Slam singles titles. 9 doubles titles. A best selling book. Broadcasting. Etc. Etc.
But to advertisers, there is only one thing that matters, his catch phrase.
If you are a creative person and Johnnie Mac is your spokesman, it's an unwritten law that you have to make him say it.
Number 1 rule of John McEnroe marketing: You cannot be serious!
Oh and this rule goes for newscasters too.
In case you're wondering what McEnroe advertised before his catch phrase was born, here's a clue: