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Michael Jackson's Infamous Fiery Pepsi Commercial Footage Revealed
We all wanted to see it when we were kids. We thought it was lost forever. Not so. Somehow, hacky rag US Weekly obtained the footage of when Michael Jackson's Jheri curl went up in flames.

It's way worse than I imagined.

In 1984, MJ was shooting a Pepsi commercial at the Shrine Auditorium. A pyrotechnic mishap set the King of Pop alight. The burns were serious and the aftermath may have been the start of a long prescription drug dependency. See for yourself.

(Note - moved to after the jump as the embed was killing the home page)



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20 Comments

Ouch.

said E on July 15, 2009 3:28 PM.

Something tells me this is just the start of "unseen/unheard" MJ things we'll be hearing and seeing over the next few months.

said Scaramouch on July 15, 2009 3:36 PM.

Stop! Drop! And Roll Michael! stop, drop and roll ...


said Ben Lurkin on July 15, 2009 3:45 PM.

Seriously, that looks as though it would have been very painful. Burns hurt. Period.

said Ben Lurkin on July 15, 2009 3:47 PM.

It looks awful.

said Johnny Wright on July 15, 2009 3:56 PM.

Damn. Never seen that footage before, wow.

said Ernesto on July 15, 2009 4:06 PM.

If you look closely, you can see a second bottlerocket come in from the right side, just before Michael goes back and to the left.

said Tim on July 15, 2009 4:17 PM.

Nothing like a cheeky Zapruder film joke.

said Johnny Wright on July 15, 2009 4:20 PM.

That one should lock-up my place in hell.

said Tim on July 15, 2009 4:22 PM.

frame 113 shows what appears to be fidel castro in the background stage left.

any bonus points for piling on?

said phatlard on July 15, 2009 4:57 PM.

77 bonus points to my man phatlard.

said Johnny Wright on July 15, 2009 5:07 PM.

Every pilot needs a gunner, phat.

said Tim on July 15, 2009 5:07 PM.

According to the Sun, MJ was a flaming homosexual. I guess they meant literally.

said E on July 15, 2009 5:18 PM.

And ... 77 points to E for amazing inappropriateness.

So let it be written, so let it be done.

JW

said Johnny Wright on July 15, 2009 5:22 PM.

Seems the death of Michael Jackson has brought us the return of Michael Jackson. What a comeback he's making! You can't buy publicity this good.
And it's just the beginning.


Seriously though. JDubs, what's up? Another post about MJ.
It's time to admit you love him.


said Baierman on July 15, 2009 5:23 PM.

There was no way I could resist this one. It was a big, fat, change-up left over the middle of the plate. I'm smacking it into the seats at Safeco Field.

said Johnny Wright on July 15, 2009 5:29 PM.

Apparently, the "something" in "Wanna Be Starting Something" was fire.

This is also around the time he started taking skin lightening treatment and growing his hair out long enough for a Herbal Essences commercial.

So, basically, kids, Pepsi turned Michael into a drug addicted white woman. I wonder if THAT is the real "choice of a new generation."

I'm guessing that Larry Wachowski is a big Pepsi drinkers, and Chastity Bono goes for Coke.

said Don't Swayze Bro on July 15, 2009 6:28 PM.

i just noticed that the white guys were trying to put out the fire differently from the black guys. it looks like the whites are trying to stomp the fire out.


anyone else notice the 3k fans they are talking about are all children?

said phatlard on July 15, 2009 7:38 PM.

You know, I never realized this happened at the Shrine Auditorium.

You would have thought that the instant Jackson caught fire, guys in fezzes riding miniature firetrucks would have zipped over and put it out.

said Don't Swayze Bro on July 17, 2009 10:49 AM.

Those lazy Shriners with their worthless swords.

said Johnny Wright on July 17, 2009 11:13 AM.
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