"Drag Me to Hell" *** (out of four): Sam Raimi goes back to his horror roots with a wildly campy, jump-out-of-your-seat, gross-out, laugh-out-loud Grimm's fairy tale come to life.
Welcome back, Sam Raimi.
Once upon a time -- before you became Mr. Hollywood Big Shot -- you tweaked the nose of the horror genre with the "Evil Dead" trilogy. They were low-budget, high-camp classics with cartoon violence and humor to spare. You went legit with mixed success (the underrated "Darkman" and "A Simple Plan") and produced goofy TV shows ("Xena" and "Hercules") until the big boys came a-callin' with the "Spider-Man" franchise. We were happy for you, but missed the old Raimi with the splattery goo and the quick camera zooms and corny jokes.
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