A Demark ad agency had this client. And the client didn't have a lot of money.
What Silk Soft did have was a claim that it was made from 100% recycled paper.
So to get that message out the creative agency did a little gorilla marketing - they put stickers over toilet paper dispensers around Copenhagen.
What's so bad about that you say? Take a look at the sticker (after the jump) and please, try not to barf.
Probably NSFW
This was done in January, and while it's only April, I think it will stand as the worst ad idea of 2009.
Stumble This
Reddit!
Wait... if that guy is shitting toilet paper, what does he use to wipe his ass? A turd?
Good one Leo. Guy must have a really high fiber diet.