"Observe and Report" **1/2 (out of four): Seth Rogen takes a darkly comic turn as a security guard with delusions of grandeur.

Movie marketing is a funny thing. Take, for example, the TV campaign for "Observe and Report", which touts the movie as a great date movie, or the perfect buddy movie. Or even an R-rated version of the similarly-themed "Paul Blart: Mall Cop". Beware of marketing, because in truth, it's none of those things at all. It's less a light-hearted, goofy comedy than "Taxi Driver" set in a mall. With jokes.

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