One of America's largest bra makers (no pun intended) says that three years ago, the most common size in the country was 36C. Last year it was 36D. In 2009, Wacoal predicts that 36DD will be the size more women purchase than any other.
Theories abound as to why women's cups seem to be (forgive the pun) spilling over. Some ascribe the difference to a confluence of health and beauty trends that have accelerated over time. A 2007 study of adult women by the Centers for Disease Control and Prevention showed that the prevalence of obesity -- someone having a body mass index of 30 or more -- has increased 2.1 percent since 2004, to 35.3 percent. Breast augmentation, too, is still a popular procedure, despite the recession. And age and hormones play havoc with baby boomers' bust sizes, as well. But most manufacturers and lingerie shop owners say the phenomenon is due to the fact that more women are being fitted correctly. They call it the Oprah effect. Since 2005, when Oprah Winfrey devoted a show to how to buy the right size bra, the number of women seeking bra fittings has soared.
Take my word for it, the bra fitter is a woman's best friend. She took me to a C for the first time in my life a couple of years ago.
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All one has to do is look around to see that there are many women buying the wrong bra size/not replenishing their lingerie drawer on a regular basis (the lifespan of a bra is approximately 180 wearings).
It amazes me that women will spend a ton of money getting their nails done, but not on supporting the girls--the right bra will take more years off of a woman's perceived age than just about any other item of clothing.
Not to mention the ego boost of wearing a larger cup size...