This is nifty, but how is it really helping reduce garbage? Aren't pizza boxes already able to be made of recycled cardboard? In my house, we have plates that we use, wash and use again. The same amount of garbage will be leaving the house here ... doesn't help my 'footprint' any.

And what the hell is with these people? Four people eating a large pizza and there's a half-pizza leftover? Pansies.

So, the breakthrough here is perforation.

It appears that I am already a lot greener than I thought.

I think this is the kind of small change that we need. Instead of asking everyone to go out and buy an electric car, let's slowly get there by designing our products better. It's not Earth shattering, but who thought of it before this? Right, no one.

I do like that the bottom folds over for leftovers.

You know what, green or not, it makes a better pizza box. What's wrong with that?

There's nothing wrong with making a better pizza box. I'm just pointing out that it's silly to market this as being green.

P.S. Good luck with that cardboard plate in Chicago.

Change the pizza to square? How will New Yorkers eat their pizza slice if they can't fold it?

Whadd'ya think, New York?

Square pizza? What is this the Soviet Union? I'll fold mine and enjoy, thanks.

I do love that these guys spin this as we are trying to save the planet by using less paper plates but all they are really trying to do is get rich by selling pizza boxes. Why pay more for a pizza box when we have been tearing the top off the box and using it as a plate for years. It's the same with organic foods and vegan products. Charge more because they are "better" than the other products.

I feel a 3 Chords & the Truth rant coming...

Kevin, are you a scientist? You just blew my mind.

Jeesh, now I have to plumb the depths of my soul to come to grips with how I feel about pizza crust... More crust = Bad? Good? And how does that break down by weight? If you had a square pizza and a round pizza that both weighed two pounds, which has more crust?

The other really smart thing about this is that once the box breaks down, you can actually throw it away. I can't be the only one that has pizza boxes living behind my trash can until it's time to take it out.

4.8 Billion pizzas are eaten every year. Take away some paper plates or towels used as plates, save some foil from the leftovers... It makes a dent. And the only thing that has to change is how the box is cut.

That said, if they really wanted to save the planet, they would not be looking to hook up with a single supplier. Single source of supply = scarcity = higher prices. Simple economics tells you that this isn't going to make much of a dent if the boxes are a significant upcharge, and in the pizza biz, an extra few cents a box is a deal breaker.

They keep stressing that this product comes at no additional cost, but then state "We prefer to license our U.S. Patent to a single user, on an exclusive basis, so their product will truly be differentiated within the market."

If they pay you any kind of licensing fee, there is an additional cost. Cutting boxes takes time and machinery, both of which are valuable. Also, each cut involves another step of QA, and the possibility of more waste due to improper cuts. Any SINGLE supplier would want to use his status as the sole supplier to charge more, otherwise, why change? Option B is that you hook up with a smaller company looking to make a splash, but they don't enjoy the economy of scale, and hence the box is more expensive that it's competitors.

[ http://www.ecoincorporated.com/ecoincorporated.com/About_Us.html ]

Link to their site....

They are also working on an FDA approved coating that will keep the box from absorbing grease so that it is still recyclable. Ummm... Doesn't that mean that the grease just sits there? Doesn't that mean that my pizza is going to be floating in grease?

It's a shame that these guys don't have an economics background that matches their design skills. Too many great ideas didn't make their inventors rich, they made the people who marketed them successfully rich. There's a difference.

As a box manufacturer, why would I be interested in this product? Oh, and it's been around since 2006. People are really beating down the door for this.

One comment from elsewhere:

"I saw this awhile back (as it’s my job to know about these things). I think it’s truly amazing and awesome…just wish it were more easily introduced (meaning cheaper) into my store."

I always buy me a large pizza, put the box in my lap, eat it whole, fold the empty box and put into the recyclable trash bin.
No need for a smart box here...

Uh, no need of towel, plates, silverware... the only extra trash generated is an empty beer bottle.

You really shouldn't buy your beer in glass bottles anymore, Leo. To be more green and socially responsible, beer is now available in powder form.

You can still buy it by the case, but it comes in paper pouches and you have to add your own water. The pouches are made extra-large so that you can add the water right in the pouch, shake it and not have to be bothered with cumbersome things like a chilled mug. Plus, the pouches come in pizza, bratwurst and roasted peanut flavors, so you can eat it when you are done.

It's not the same as having a cold, frosty one ... but isn't all the sacrifice worth it?

It's a big hit amongst the socially-conscious middle school crowd.

Eew, Tim. You made me think of the worst beer I've ever drank. It came in a plastic bottle. Could you imagine that? Yikes...

Drinking my own (somehow) brewed beer out of my edible pizza-flavoured card board cup, leaving no footprint in nature... talk about a humanity's dream.

Dave, what you're forgetting is that this same company is in the patent process for an FDA approved coating on the boxes that will make the box recyclable.

As my previous comment stated...

"They are also working on an FDA approved coating that will keep the box from absorbing grease so that it is still recyclable. Ummm... Doesn't that mean that the grease just sits there? Doesn't that mean that my pizza is going to be floating in grease?"

I still say that their licensing kills what might be a good product. Even taking a nickel away from Pizza Hut's bottom line on each pizza means a drastic decrease in profit. Unless we as consumers are willing to pay more on a mass scale, this won't save a single tree.