
Skittles relaunched their website today to "embrace social media". Front and center is a live twitter feed that shows every tweet that mentions Skittles. Naturally, this has caused much merriment across the twittersphere, with as many rude statements about Skittles as possible. i just logged on and found the above combination on their home page.
The dude pointing his finger, the phrase "Taste the rainbow" and the tweet "I fingerbanged your sister for a handful of skittles" is probably the greatest unintentional brand mashup I think I've ever witnessed. Just goes to prove that putting power into the hands of the people doesn't bring conformity, it brings rebellion and revolt. Vive la revolucion.
So - can I get that Tweet on a T shirt please?
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I checked it out. The one I noted was -
"skittles_fairy2: I'm shoving a chopstick up my cock to win a bet. The prize? A pack of #skittles"
Not sure if this is better than fingerbanging 'your' mom. Not that big a fan of skittles though.
First I heard of this approach. Good luck yall.
As usual, I don't get it. Why would skittles do a twitter thing? Granted, they got people talking, but is this the kind of publicity they wanted?
And Scara, you can get that tweet on a t-shirt but you're going to have to be the to explain the meaning to the children, 'k? :)
Cindy, chances are, by increasing their product awareness and inspiring people to type their name, 1 out of 10 people will buy a bag of Skittles on impulse within the week.
It's like when someone tells me they had Chinese food-within a week I break down and order some because the mention becomes a craving. It also explains my increased bacon consumption since reading YBNBY.