Adult shop retailer Ann Summers is in a compromising position because of this in-store poster display.
Local UK officials believe the visual play (lips + extended l) along with the line "Get Excited" is a bit too suggestive.
They are orally and morally offended.
Personally, I believe this is a public service announcement. It's simply encouraging more couples to get intimate and practice their oral skills. (At savings up 75%.)
That's not offensive, it's educational. Hence the poster.
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It's an l, not an i.
This isn't "suggestive" it's INYOURFACE Blatant! But funny.