Walking through Central Park on Sunday, I came across the end of what appeared to be a giant
book fair. It was when I noticed the sign above that I realized something was askew. What kind of book fair encourages people to read with bad grammar? That's like advertising a Flying School with a picture of the wreckage from TWA 800. "Welcome to New York
is Book Country"??? It took some investigating (walking further down the promenade past the people still trying to shill
Dianetics) to realize that the actual event was called "New York is Book Country" to assuage my fears. Still, you'd think they could design a better sign.
Walking through Central Park on Sunday, I came across the end of what appeared to be a giant book fair. It was when I noticed the sign above that I realized something was askew. What kind of book fair encourages people to read with bad grammar? That's like advertising a Flying School with a picture of the wreckage from TWA 800. "Welcome to New York is Book Country"??? It took some investigating (walking further down the promenade past the people still trying to shill Dianetics) to realize that the actual event was called "New York is Book Country" to assuage my fears. Still, you'd think they could design a better sign.
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Welcome to New York is Book Country is an award-winning campaign designed by Balki Bartokomous and was awarded the 2008 Yakov Smirnov Award for Clarity in Second Language Is Winner.
You dismissive xenophobe.
No kidding. I simple change in font size and/or style between the title and the rest of the verbiage could have resolved any confusion.
Very poor design.
Cmon NY, all yall didn't like my NY slogan - Shut Yer Fukkin Mouth This Is New York.
Least it does the grammer good.
Tim was the '07 runner up.
Not alot of smart people is New York breeding.
The sign is just perfect.
The mistook arrangement of the words was carefully, scientifically, prestidigitationally and mind-controlingly designed to make you think "what the hell" and go further to check out. Bingo. It works!
No wonder it was the winning contestant work. That guy Balki is a real genius. His advertising is a piece of art.
I think that this comment will make me the runner up to '09 Yakov Smirnov Award for Clarity in Second Language Is Winner contest.
Am I right, Swayze?
As many times as I have bemoaned unnecessary quote marks, this is one instance where they would have been helpful.
Welcome to "New York is Book Country"
Geez Echowood... Think Different.
Think Different is Apple
The title should read - Readin Be Fundamental. Just FYI.
That sign makes me sad.
C'mon...whoever picked it up from the printers saw the screw-up, negotiated a better price on it, and was convinced that it was a conversation piece/something to get people all riled up.
Tell the truth--would Echo have even snapped the pic let alone posted the story without it? No....so it falls into the Madonna/Trump/Paris Hilton category of promotion--any publicity is good publicity....