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Joel Levinson - professional contest winner

Meet Joel Levinson. He enters into competitions and wins shit for free.

No seriously, that's what he does. A professional contest entrant, he's a man taking advantage of every ad agency's current fad - getting their clients to do Consumer Generated Competitions. And it seems to be working - by rallying a social network of friends to vote for him in competitions via Twitter, Facebook, Flickr and YouTube, he scores pretty highly. He's "visited 6 continents for free thanks to contests (if you count Dubai as Asia) in just 2 years" and just a couple of weeks ago, won $100,000 in a Klondike Competition.

I find a lot of comfort in the anarchy he's seeding. By following the rules, and pimping himself out to any and all brands at their request, he demonstrates exactly what they all hope isn't true - that brand loyalty means nothing when you're faced with shit for free offered by a competitor:

"Give me shit for free, and I’ll use your brand.” That’s basically it. For example, there’s good and bad shaving cream, but I will tend towards the free shaving cream over both. And guess what, no matter how good your brand is, I will probably give up on it as soon as someone else gives me better shaving cream.
Joel Levinson, the patron saint of Capitalism. If he didn't exist, The Onion would have to invent him.
Now, go vote for him over here.
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3 Comments

Well, that sure beats freecreditreport.com.

said Outback Jon on September 23, 2008 11:43 PM.

YIKES!!

First, his terrible "singing" and musical "talent" scared the shit out of me.

Then I had a flashback - how I was always so embarrased when my Catholic mother would comment in public LOUDLY, how Jewish people made their money and their place in the world by being loud-mouthed, obnoxious, penny-pinchers who push their way to the top.

I try hard not to think or sound like my mother - many of us do. But give me a break dude. Slow down on the free-pharmacuticals and DO NOT persue a musical career. Get a job somewhere dark and damp where no one can hear you.

Aren't I sweet? I sound like my mother. DAMN!

said molli on September 24, 2008 3:26 PM.

Hey WAIT A MINUTE! That's Lazlo Hollyfield!

P.S. Comment trivia - The FreeCreditReport.com guy is a French Canadian named Eric Violette. If I were, you know, Clay Aiken or Johnny Wright, I'd marry Eric Violette. In Massachusetts. I'm a FreeCreditReport.com commercial addict. Did you ever notice that in the FCR ad about the crappy subcompact car that the pirate hat from the FCR ad about the seafood restaurant can be briefly seen? The Circle is Now Complete.

said Don't Swayze Bro on September 24, 2008 4:43 PM.
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