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Olympic Fever
Nike's new Olympic spot is worth taking a look at. Having Steve Prefontaine featured in the ad makes me very pleased.



If you have a touch of the Olympic Fever, check back in the next couple weeks for a few Olympic themed columns.

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5 Comments

That song was a great choice for the spot too.

"All These Things that I've Done"
by The Killers

said TheStu on August 9, 2008 1:31 PM.

great ad (ok i didn't really watch it) nuthin' like cashin' in on a dead guy. don't gotta pay em!!

said fake name on August 9, 2008 9:58 PM.

I don't know johnny, it seems the games have become a big stage for nike vs. adidas to see who can cash in bigger, better, faster?
But wasn't that a great opening? Somebody said that there was way too much fireworks. I had to laugh and told him that this is the land where fireworks was created...

said juls on August 10, 2008 10:49 AM.

Yeah Juls, I suppose that's true, the Games are very corporate. But so is everything else. I try to ignore that part and just enjoy the spectacle of sport and the athletes. I just try to block that stuff out. Even with all the corporations, the Olympics may still be the purest exhibition of sports there is. I don't know...

The ceremonies were good. I liked the guys in the Tron outfits with the fiber-optics. And the guy running in the air. I'm not a big opening/closing ceremonies guy, but Beijing did an amazing job.

Oh, and "fake name," if that is your real name and not a fake name, I suppose there is worse ways to cash in on the dead. Like Elvis' estate signing off on those Viva Viagra ads. Those make me sad.

said Johnny Wright on August 10, 2008 11:08 AM.

it is a nice spot but they show two things that aren't in the Olympics. one looked like a motoX best trick and the other is a guy doing some free running.

said etantao on August 10, 2008 12:10 PM.
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