You know what it takes to sell tired, dull PVC stripping supplies? Not a bunch of slick salesmen armed with fancy Powerpoint presentations and a set of steak knives.
You need a bombshell named Cindy. (That's marketing rule #1 people. Dull products need hot chicks.)
Here's some insight into pvcstrip.com's brilliance. Pay attention, you just might learn something.
Eyes on the words fellas.
Concentrate. Words. Words. Words Words.
There's plenty of time drool once you help this entry vault to the top of Reedit.
Anyway....
First they hired Cindy and gave her a title that would make her feel important: "sales associate."
Then they put her in a tight tank top, hired the first wedding photographer they could find and had her pose in provocative yet SFW positions in front of their oh-so-boring product line. See the products alone are Yawn. But add Cindy's fine toned skin and suddenly warehouse supervisors everywhere are going "I'll buy that for a dollar!"
Then they made sure that Cindy's present no matter what product the customer looks at. You can see her interacting with the chosen product simply by clicking the reveal button (why enlarge when you can reveal). As a bonus they let people zoom in on her assets.
Next, just for fun, they added a Cindy link and tagged all the photos with a URL so when punks like me stumble on the site, the photos I borrow will always have a link showing. After that the sales just trickle in.
You know, looking over this site for the past 15 minutes has give me some fantastic ideas for remodeling the YBNBY offices...



