This is not the JCPenny store I remember. They've given up talking about price, sales, styles, selection and that crap. Now they're marketing clothes teens can take on and off real fast - that way they won't get caught having sex by their parents. I think that's the message here anyway.
I can't wait to see all the up tight folks in the USA go ape sh*t over what this is implying.
POST UPDATE: This ad looks to be a fake and JCP is none too pleased.
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I don't think they are 'implying' anything. They are out and out saying it.
Coming soon! J. C. Penny's Velcro Jeans line!
It´s not the message itself what matters, but the association between an emotion (fun, cool) and the brand.
i find it funny as hell. this ''political correctness'' and doing the ''right thing'' in the media really chaffes (sp?) my balls.
chafe (chf)
v. chafed, chaf·ing, chafes
v.tr.
1. To wear away or irritate by rubbing.
2. To annoy; vex.
3. To warm by rubbing, as with the hands.
v.intr.
1. To rub and cause irritation or friction: The high collar chafed against my neck.
2. To become worn or sore from rubbing.
3. To feel irritated or impatient: chafed at the delay.
n.
1. Warmth, wear, or soreness produced by friction.
2. Annoyance; vexation.
--------------------------------------------------------------------------------
[Middle English chafen, from Old French chaufer, to warm, from Vulgar Latin *calefre, alteration of Latin calefacere : calre, to be warm; see kel-1 in Indo-European roots + facere, to make; see dh- in Indo-European roots.]
Synonyms: chafe, abrade, excoriate, fret1, gall2
These verbs mean to wear down or rub away a surface by or as if by scraping: chafed my skin; water abrading the canyon walls; metal bristles that excoriated her scalp; rope that fretted a groove in the post; stone steps galled by years of heavy use.
(cribbed from http://www.thefreedictionary.com/chafes)
I'm feeling pretty ironic that three things happened today.
Carlin, who most famous routine talked about the hypocrisy of the moral majority, passed away. Penney, that bastion of family values, promotes underage sex in the basement. And YBNBY gets rejected by two ad networks for having NSFW content which it's advertisers (presumably including Penney) wouldn't want to be associated with, so preventing us making decent income from our scribblings.
It's a funny old world.
Hypocritical, indeed. This ad won't be around for long. In fact I wouldn't be surprised if it's a web only spot geared at the myspace crowd and not the offended by everything network TV audience.
thanks a lot trailwaze
Trailwaze, Salvatore Mundey for the YBNBY Noobs has this definition from Wikipedia of NSFW
Not suitable/safe for work (NSFW), not work-suitable/safe (NWS), or not school-suitable (NSS) is Internet slang or shorthand. Typically, the NSFW tag is used in E-mail headers, and on interactive discussion areas (such as internet forums, blogs, and community websites) to mark URLs or hyperlinks that may be sexually explicit or includes audio that contains profanity, so that the reader can avoid content that may be objectionable.
For example, one may tag a URL as unsafe:
http://www.example.com/sextape.html (NSFW)
Comically the author goes on to add this:
NSFW is often sarcastically used, under the same circumstances, as a meaning for "Now Show Friends and Workmates".
[citation needed] (Was he speeding?)tw
Superseding NSFW are the acronyms NLS and NMS, used on the Something Awful Forums, which stand for Not Life Safe and Not Mind Safe, respectively. These are typically used when referring to internet shock sites or other highly grotesque material.
(You have to pay for most of the content anyway. Er, so I hear)
Ha ha ha. Ha. Ain't nerds clever. We just need some Quarky strange matter to exist on the site and thus complete the Quantum advertising revenue dynamic so I can spend my day happily entertained by video from Fermilab of scientists blowing up stuff with anti-matter. (Which would be SO AWESOME (hehe))
I will have to see if youtube can provide this for me....
Would it help you gain ad revenue if we all clicked on the adds repeatedly? Or do we need to purchase products and services from your sponsors?
You are welcome etantao. :-)
I is are good with internets searching engines. I also like dictionaries and thesauruses.
I am kind enough to site the source I pirate data from so others may know I am not making this stuff up. Someone else is. ;-)
Trailwaze, most of our ads now are CPM, which mean we get paid by the traffic we get. So frankly, the best thing you can do is recommend YBNBY to all your friends :)
Trailwaze, what Scara means is that you're going to have to wear your new YBNBY tee 24/7/365, preferably in high traffic areas like malls, fast food joints and methadone clinics. It would also help if you ended every conversation you have with anyone the following way "visit yesbutnobutyes.com."
okay...this is awesome. hey everybody, lets up the teenage pregnancy rate. woo hoo. todays the day you get away with it. more like 3 months from today is the day you get busted. i think this is a conspiracy to bolster sales for their maternity clothes.
So baierman, you want it to be like Idiocracy?
Insteat of "Brought to you by Carls Jr."
"Brought to you by yesbunobutyes.com"?
I don't get the inspirational statutory rape message the rest of you are picking up on.
I thought it was an homage to the classic 21 Jump Street episode where Johnny Depp fixates on the robbery-murder of his girlfriend Amy Pearson, and obsessively times how long it takes him to remove and put back on his shoes to demonstrate to himself that he had plenty of time to draw his gun and save Amy, which he failed to do when it mattered.
I have no idea what the rest of you are thinking. The message at the end is clear: "Today's the day, Officer Hanson, to get away with hunting that punk down and blowing his brains through his forehead."
Kinda Trailwaze...we just want everyone to promote the site so that we can all quit our day jobs, form YESBUTNOBUTYES worldwide and focus solely on writing stories about bodily functions, boobs, why hollywood sucks and stupid things people get arrested for. You've helped us a lot but we now need to enlist all the Trailwaze family and extended relatives.
And monkeys...
This was mentioned on NPR this morning. It was not made by JCP, and apparently they are not happy with it. short little piece on it which I am sure you can find on npr.org
I thing a moustache contest would be a good way to boost hits.
Oh wait.
Nevermind.
I thing you need to let that go Dave. I know you want to relive your Village People glory days, but it is better if you move on now.
I have been getting others to at least look at the site. Some of them even send me links to new stuff y'all post. Little do they know I have the RSS feed set up...
Didn't Maxim run a story on youz guyz a while ago? Maybe you could land some more print media free advertising....
T-dub-
I don't even thing I could even grow a very good mustache, I just wanted to sponsor the event with a prize.
I guess I just have always wanted to say that I sponsored a mustache contest.
Maybe I'm just weird.
You want to be a macho man don't you Dave?
I hear this ad is a big hit in Gloucester, Mass. Ha ha ha! Man, I can't believe none of you thought of that yet! Glad to be from Boston and able to share these pearls of wisdom with you!
Katherine, please enlighten us about the Gloucester joke.
Did I use the comma right?
Gloucester had a bunch of teenage girls all get knocked up at the same time recently. The story (which may be bs) is that they had made a pledge to all get pregnant.
It's the classic 'Our product will get you laid' pitch with a 'put one over on your stupid parents' twist.
That WSJ article makes no sense at all. JC Penney's agency of record, and it's vendor ,creates a fake ad, enters it into a competition as a real ad, presumably gets an award or a merit FOR A FAKE AD about it's real client, and JC Penney says "our relationship with them is beyond the scope of this one incident."???
And Saatchi pretends they didn't know? They weren't sunning themselves in Cannes? The Creative Director on the Penney account didn't say "I wonder who created this Penney Ad?"
What a fucking sham the advertising industry has become.
Oh, and Penney has " instructed Saatchi to take any action it can to have the ad removed from the Internet." Yeh, good luck with that.
Grrrr, as you can see, I'm still angry over the Donuts calories.
I'm having a donut right now...with coffee. Fuck the calories!
I will lead the revolution! We will put a donut in every hand and a gun in the other....wait...coffee in the other! Our wheezing obese bodies will clog the arteries of Washington DC in protest! Down with Draconian state laws! The Fed will not allow them to glaze over the People! Their ass will be fried and then rolled in confectioner’s sugar!
And JC Penny's needs to suck it up and admit they screwed the pooch.
Actually, I think the problem I have with the commercial is that it acts like it's clever for these kids to be sneaking by and getting some. From the looks of the parent there, I bet she'd be happy if they just don't burden her with grandkids cause she's got enough bills to pay.
This would have been timely in like 1962 or something. Tommy James, I Think We're Alone Now, covered this territory.
Baierman, I'm shocked, you forgot to mention Bacon, this site is also about Bacon!