Perception is reality. For instance, no matter how much money Microsoft throws into their Zune advertising campaigns, I'll always think it's a sub-par iPod ripoff. Friend and marketing genius, Noah Brier, built a site called Brand Tags that tracks what people think about certain companies. Take it for a spin, see what other people think about your favorite companies. Remember, there are no wrong answers.
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That is clever. I learned a lot of people think of Fat Black Women when they think of Oprah. (There were some other tags too but I'm not going there. I got too much class.)
And that surprises you why, exactly?
Not so surprising I guess. I put housewife down as my response.
I was a little amused that so many people think of Evil when they think of Disney. I'll buy it though look what happens to mouseketeers when they get old.
Much in the same way people think of "incredibly large penis" when they think of me.