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Bye, Bye Joe (Isuzu)

joe isuze.jpg

A message to the few thousand people who have an Isuzu: You’re now driving a collectors edition.

Effective January 31, 2009, Isuzu will stop distributing passenger vehicles in North America. But if you’re one of the 7,000 or so people who bought an Isuzu last year, you’re not exactly S.O.L. Isuzu will honor all product warranties and roadside assistance programs.

As a small consolation, Isuzu lovers will always have memories of the good ol’ 1980’s when huckster Joe Isuzu, played by David Leisure, told boldface lies, caught bullets, and helped make Isuzu king of the SUV movement. The cars might have sucked but at least the ads were funny. Some classic Joe Isuzu spots on the jump.

Some Joe Isuzu spots created in the 80’s by Della Femina, Travisano, and Partners.





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