Over the few years, my advertising clients increasingly come to me and ask for ideas for "viral videos". It's a tough nut to crack, not only because purposefully manufacturing a viral hit is a bit like catching lightning in a jar, but also because very few clients understand the concept of risk. Except as in "avoid any".
So here's case study in exactly how to create content that has huge potential to go viral. It's extreme, it's mesmerizing, and it just makes you want to share. I believe this is the opening sequence to a longer video. Kudos to Lakai.