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Cloverfield -- nowhere to go but down
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We're still one week away, and the media are already planting kisses on Paramount's ass for the "success" of the Cloverfield marketing campaign. While there's no doubt the campaign has succeeded in capturing the fancy of younger moviegoers, let's all step back a second and look at Snakes on a Plane's lackluster performance -- "All Hiss and No Bite" as BoxOfficeMojo.com bluntly put it.

The Cloverfield marketing campaign ain't a success until the paying audience declares it so. On January 18, we'll know one way or another.

What do you think?

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1 Comment

Sorry, i'm late to this party, but i just saw this piece of shit two nights ago. This movie shows that if you can build enough hype or buzz about yourself, you really don't have to be about shit. This is the Paris Hilton of movie ad campaigns.

said jay hampton on May 30, 2008 4:19 PM.
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