The Key To Reserva is apparently a script written by Alfred Hitchcock, which never made it to the big screen. It actually seems to be just the beginning of a script, as it's only four pages long, and one of the pages is missing. Martin Scorcese decided to shoot the scenes, as a tribute to Hitchcock, for Freixenet sparkling wines, who make one kick-ass commercial a year, featuring a big star.
What I don't get is why this thing is getting such rave reviews everywhere I read about it. I agree that it's shot beautifully, and it does feel a bit like a Hitchcock flick. But after that, I was left with a "yeh, whatever" kind of feeling. I might be the ridiculous product placement, or the fact that I remember Freixenet from college as being a really bad champagne, or that I'm biased against anything that comes out of a certain ad agency. But even after all that, there's still "yeh, whatever".
Finally, at one point Scorcese makes the claim that a director making another director's unfinished work has never been done before. Isn't that what AI was, with Speiberg stepping in for Stanley Kubrick? Oh well, who pays attention to the details?
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I would think Scorcese handling the already plastic sleeved pages with white gloves would give it away as a joke right off the bat. It was just meant to be a funny long form commercial, half mockumentary and half short film shot in the style of Hitchcock.
Well if that's what they were going for, I totally missed it. And so did every review I read...oh well.
I thought almost everyone could tell that it was obviously a joke. Most comments I’ve seen on the video agree that it’s funny and a brilliant little piece.
Jellio, you obviously didn’t pay attention to details. There are so many signs that point to it being a joke.
"Martin Scorcese embarked on a project that could have bold repercussions on future film preservation. Or maybe not."
The whole rubber gloves pages in plastic sleeves. Slapping the guy’s hand to not touch it.
The spiel of "I’m going to make it he would have made it then."
Talking about preserving a film that hasn’t been made.
They didn’t claim that Scorcese was going to make a film about another director’s unfinished work. They were joking about preserving a film that hadn’t been made.
My bad. I missed the "or maybe not" at the beginning. I watch alot of this stuff early in the morning, when I'm still half asleep. But even as a mockumentary, I still didn't love it.