So, congrats to Sony Bravia on the bunnies and all that, except maybe it wasn't such an original idea after all. For those with no Flickr account, here's what's behind that link...

Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.

To add insult to injury, someone representing Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon)