OK, am I a bad parent if I don’t spend $175.00 for a bulletproof backpack for my kids? Excuse me, that’s $350.00 for two kids. My Child’s Pack is the hot story for back to school, but whether publicity translates to sales is another question. You can make a lot of money by scaring people, as our current administration can attest. If you go by the odds, the best thing you can do to protect your children is to teach them to wear safety belts in a vehicle, and to look both ways before crossing the street.