Especially if your audience is male 20somethings (which I'm assuming is the case for the Toyota Scion). Not saying I'm against it...don't care, really...just stating the obvious.

The latest attempt by Scion to reach these UFC-watching, extreme sports-loving, men's body spray wearers is littledeviant.com. where it's your job, as a little deviant, to rid the world of the boring sheeple. And how do you do that? By beating the ever living crap out of them. Have to admit, it is fun. I spent twenty minutes on the site, and I may be a couple years outside the targt age.