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I have to give some props to the Feed Company, a group claiming to be able to create viral videos on spec. That's an incredibly tall order - all my experience tells me that if you purposefully set out to make something that will take YouTube by storm, it never does. But the videos they've been seeding for the new Ray-Ban campaigbn are a mixture of the weird and wonderful. The one above is just so much fun to watch.

Another after the jump..

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4 Comments

cool stuff...thanks for making me watch this 5 times ...and I still don't get how they did that with the sunglasses!

() said The Diva on May 13, 2007 1:22 PM.

Chuck McBride and Harrington from Cutwater are infectious, the brands clever enough to sign with them will skyrocket and marketing will never look the same again. Booyakasha to them i say.

() said aidan on June 3, 2007 6:35 PM.

Chuck McBride and Harrington from Cutwater are infectious, the brands clever enough to sign with them will skyrocket and marketing will never look the same again. Booyakasha to them i say.

() said aidan on June 3, 2007 6:44 PM.

Chuck McBride and Harrington from Cutwater are infectious, the brands clever enough to sign with them will skyrocket and marketing will never look the same again. Booyakasha to them i say.

() said aidan on June 3, 2007 6:50 PM.
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