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Virtual Thirst

Virtualthirst
Today was another great day in the office, as we finally launched something I've been working on for a while now. Virtual Thirst is an open competition being held by Coca-Cola to design an imaginary machine that delivers a Coca-Cola experience in Second Life.

By using Second Life as a tool for collaborative building, there's no limit on what can be achieved - fireworks displays, anti-gravity machines, a party in a box. The competition is open to everyone, not just SL residents, and a crack team of builders will take the winning idea - whether it's a detailed blueprint, or a sketch on a napkin, and turn it into virtual reality. If it's yours, Coca-Cola will fly you to the west coast to work with the build team in person.

Check out all the details at Virtualthirst.com. There are videos to watch of prototypes we made, and video diaries of some of the behind-the-scenes team (mine will be going up later today).

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2 Comments

The invasion is proceeding!

Second Life is hobbled at the moment in many ways, as people all over the blogosphere never tire of pointing out, yet it is an incredible platform to do all manner of things, good and bad, fantastic and real.

For large business concerns and corporations, it's really about positioning themselves for the future and putting their brand out there to this demographic. It costs very little for them to do this marketing.

As voice chat enters (next month, and it will be optional), and as an increasingly photo-realistic virtual world emerges (in a few years SL will look nothing like it does now), this "metaverse" platform will become more immersive and amazing.

Here's how you get started: secondlife dot com/?u=d4d1b0cb52fb1ba4952e930e3c4d9a5d Check it out yourself--takes about 10 minutes to pick a name and sign up (it's free to get started, later you will get funds via PayPal or credit card to buy stuff when you're "inworld").

Try to use it in off-peak hours and you won't be bogged down by server overload. It's a ton of fun, and the truth is that there's something for everyone there, even virtual Coke, apparently.

said Ozyman on April 16, 2007 4:23 PM.

The invasion is proceeding!

Second Life is hobbled at the moment in many ways, as people all over the blogosphere never tire of pointing out, yet it is an incredible platform to do all manner of things, good and bad, fantastic and real.

For large business concerns and corporations, it's really about positioning themselves for the future and putting their brand out there to this demographic. It costs very little for them to do this marketing.

As voice chat enters (next month, and it will be optional), and as an increasingly photo-realistic virtual world emerges (in a few years SL will look nothing like it does now), this "metaverse" platform will become more immersive and amazing.

Here's how you get started: secondlife dot com/?u=d4d1b0cb52fb1ba4952e930e3c4d9a5d Check it out yourself--takes about 10 minutes to pick a name and sign up (it's free to get started, later you will get funds via PayPal or credit card to buy stuff when you're "inworld").

Try to use it in off-peak hours and you won't be bogged down by server overload. It's a ton of fun, and the truth is that there's something for everyone there, even virtual Coke, apparently.

said Ozyman on April 16, 2007 4:24 PM.
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