Today was another great day in the office, as we finally launched something I've been working on for a while now. Virtual Thirst is an open competition being held by Coca-Cola to design an imaginary machine that delivers a Coca-Cola experience in Second Life.
By using Second Life as a tool for collaborative building, there's no limit on what can be achieved - fireworks displays, anti-gravity machines, a party in a box. The competition is open to everyone, not just SL residents, and a crack team of builders will take the winning idea - whether it's a detailed blueprint, or a sketch on a napkin, and turn it into virtual reality. If it's yours, Coca-Cola will fly you to the west coast to work with the build team in person.
Check out all the details at Virtualthirst.com. There are videos to watch of prototypes we made, and video diaries of some of the behind-the-scenes team (mine will be going up later today).


