For each Super Bowl since 1989, USA Today has assembled a crack staff of adult volunteers to rate the commercials. This year's panel was made up of 238 people from Houston and McLean, VA.

After two consecutive years of high scores for monkey-centric ads, CareerBuilder.com finished a forgettable 16th this time around (watch the ad below). And it looks like that's going to cost agency Cramer-Krasselt the $60 million account, which it's handled for five years.

From AdAge (via AdPulp):

In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll.

"To our amazement, to our total astonishment, all that astounding business success was less important than one poll," reads part of Mr. Krivkovich's memo. "C-Kers, we have to tell you -- in our entire history, hell in the history of this crazy thing called advertising, I'm not sure there has ever been any thing as baseless or as unbelievable as that. It's so ludicrous and they are so serious about that poll it's almost funny."

The agency helped build the brand up from nothing. And I actually liked these ads (I'm a sucker for campaigns that spoof the dreary workplace.) In an unrelated story, Chicago Bears coach Lovie Smith – the lowest-paid coach in the NFL – has not signed a new contract extension. But I guess in football, as in advertising, just getting to the Super Bowl isn't enough.