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A friggin' Kodak moment

Over the last few years, I've often been involved by big, slow moving Fortune 100 companies who have asked for a "viral video". I've often told them them that one of the (many) reasons a clips goes viral, especially in the US, is because it provides a level of entertainment that national broadcasters are uncomfortable with, either language or nudity, or themes.

And they usually nod their heads wisely, ask that you try anyway, and fail spectacularly because, mark my words, no marketer every got to a position of authority in a big corporation by taking risks, they did it by MITIGATING risk whenever possible. Because risk, by it's nature, sometimes leads to failure.

So my hat is off to Kodak, because this thing REALLY made me laugh this morning. It may not be "jibjab" but, for a company like Kodak, this is pretty damn bold, and someone in that company took a huge risk. Kudos.

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