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The 100 Absolutes

200609211107
Nike and Burger King get a lot of kudos for having innovative online offerings, but for my money, one of the most interesting sites created in support of a brand is Absolut.com. Over the years they've created many thought provoking pieces based around the arts, and are always updating and refreshing. Check out the latest piece to go live - The 100 Absolutes - where you can nominate your favorite - well, anything really. It's not a new concept, but I love the way that it's been implemented. (t/y Francesco)

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