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Previewing The Virtual Aloft in Second Life

Aloft 001
Even though Starwood's Virtual Aloft in Second Life isn't officially open for a few more weeks, we got a tip that it was possible to sneak in via a back door, and so, here are some of the first photos from the inside.

I don't spend anything like as much time in SL as our esteemed colleague, Gideon Television, but even from my passing experience I can tell this is an incredibly impressive build by Starwood and the folks at Electric Artists. The place just oozes sophistication and style. I had my doubts about whether or not this was a worthwhile exercise when I first heard about it - the American Apparel Store in SL still seems more like a PR exercise that a valid installation. But when you walk through the halls of the Virtual Aloft, you really get a sense of what this brand will be like, and it instantly became a "must visit" for me when I'm travelling. Many kudos to everyone involved - finally an SL build that has as much substance as it has panache.

Many more pictures after the jump.

Aloft 002

Aloft 003

Aloft 004

Aloft 005

Aloft 006

Aloft 007

Aloft 008

Aloft 009

Aloft 010

Aloft 011

Aloft 012

Aloft 013

Aloft 014

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2 Comments

But where is my nice terry cloth robe????

Awesome build!

said LadyMacbrat Loveless on October 2, 2006 12:23 AM.

The concept is great! I really like the lobby layout, and how it is comfortable atmosphere when experiencing the space from the seating area stand point. Although the initial impression is cold and a little bit counter-intuitive from the front entry, but everything else is great. I really like the guest room floor plans, but I feel the material choices make them feel cheap and institutional. Feels more like a hospital, than guest rooms (I think it's the wall color choices). Great idea, but my partner and feel like the design intends on making people only want to stay for a short time which might be the concept, but I wouldn't have designed it to feel that way.

Great job overall!

said Design Cub on October 12, 2006 5:43 PM.
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