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This is new?

BubbliciousSpot.jpg

Today Adrants points to a new campaign launched by a Toronto-based agency for Bubblicious. The site refers to it as a decidely different approach to selling gum. This may be true, but it is it anything new? I don't know...to me, a pink explosion on a guy's pants, and that tits spot that made the rounds a couple weeks ago are just examples of an agency that's run out of ideas, so they dig into the sex sells barrel for the four quadrillionth time because they know all fifteen year olds dream about getting laid...or maybe I"m just an old fuck.

PS: Come back to YesBut soon for Where Are They Now - Babes of the Eighties - Part two. And look for my new book: How to be a Hypocritical Bastard, available on Amazon.com.

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2 Comments

You have to remember the product and target audience. Old farts like me don't chew bubblegum... too much dental work at risk. 15-year-olds have no idea what tired and trite are.

said Miss Cellania on August 9, 2006 10:15 AM.

So they're implying that this commercial is using sex to sell bubblegum? I don't see it.
Tits, yes. Pink splooge, no.
And it certainly doesn't seem innovative. It could be a Saturday morning commercial from the 80's.

said Chris on August 10, 2006 6:29 PM.
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