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How agencies promote themselves

A shout out to a group of ex-colleagues, all of whom have been working on projects to promote their respective workplaces:

  • Lance Williams, briefly a contributor to YBNBY, works for digital consultancy, Agency.com, who have created a 9 minute pitch video for the Subway account. While these kind of videos are pretty standard in the agency world, I think it's the first time any of them have been brave enough to post it on YouTube. Very transparent.
  • Meanwhile, a happy band of creatives over at my old agency JWT have created an unofficial soundboard of "Montagisms" by Chief Creative Officer, Ty Montague. I guess they'll either promote them or fire their asses.

Strange (or maybe not so strange) that the interactive agency is using a tool that traditional agencies have long used, while the gray old lady, JWT, is using the darling of viral playgrounds, the soundboard. Is this what they mean when they talk about convergence?

UPDATE: For those who missed it, the Montagisms site is no more. Which is a shame, because not only was it pretty cool and funny, it was also probably the best digital piece to have come out of JWT in a long time. Oh well - let's hope the guys behind it DIDN'T get their asses fired.

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3 Comments

The subway pitch was actually pretty entertaining. Best line: Are you allowed to talk to women?

said Jellio on August 2, 2006 6:03 AM.

normaly I don't post crap on youtube but these guys deserve it!

mine is really funny! will subway hire me?

http://www.youtube.com/watch?v=cE0SsmAWI5k

enjoy!

said crashbanger13 on August 3, 2006 10:44 AM.

OK, so this guy “Gets It”!!!

http://www.youtube.com/watch?v=lkFitDdRzVU

mmm,hmmm tasty!

said crashbanger13 on August 4, 2006 1:49 PM.
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