Speaking of bubblegum, I read on AdFreak recently how Bazooka relaunched their brand with a campaign based on a classic bubblegum camp song. While both Adfreak and AdRants were lukewarm, it seemed like a pretty good idea to me. Take a song straight out of the brand mythology, update it with spots starring a Brooklyn-based boy band, and ask kids to make their own.

But checking this week at YouTube, it looks like only three people have taken them up on it, and all seem pretty embarrassed about the whole thing. (not really Mentos/Diet Coke kind of numbers) They will have that tune in their heads for weeks, though. And it's still a hundred tmes better than the CheeseFest they just threw up at Bubblicious.