hilarious new viral campaign for virgin. dog judo.

The Secrets of Lost plotted out on one ENORMOUS graphic. (Don't say I didn't warn you). Hope you have a big monitor, or maybe a big printer.

I recently read an article in the science section of the Times (first time ever) on a famous expiriment designed to test how we process information. Want to play?

Cool. Here's what you do. Watch this really short video (takes a while to load so be patient) of a group of people passing a basketball to one another. Some people are dressed in white, and some are in black. Choose a color and count EXACTLY how many passes that team makes.

Then, come back to this page and click on the rest of this post to answer a question on the number of passes.

My reaction to all the Superman Returns hype has been little more than a yawn, but when I heard the film would play in IMAX theaters in 3D, it suddenly became a must-see. 3D movies, when done right, are just cool, and 3D movies on a five story screen can't be beat.

The nearest 3D IMAX screen is about an hour away, so this was a serious commitment to seeing Superman in 3D. Turns out the adventure was filled with disappointment, thrills, and an answer to the question, "Is Superman gay?"

Read on, but be warned: spoilers ahead...

Have you noticed how many advertisers attempt to create online content that has little to do with the product? It seems as if ad agency creatives, forever frustrated at not being filmmakers of artists, jettison talking about what the product does in favor of what the brand means. So we have Brawny men sharing macho moments, the Sisterhood of the Sweaty Armpit sharing Secrets and hagiographies of celebrtities too cool to carry cash.

So it's nice to see Charmin' toilet paper creating a site where consumers can talk shit. Watch the clip, spot the euphemism, then visit the blog to deposit your own.

You can expect alot of it this Sunday at a Rally Against Ratner's Skycraper City where it seems they'll have speakers on both side of the issue.

From the start, I was for the Gehry-designed proposal, basically because it's Frank Gehry, and it would bring the Nets to Brookln. Then again, I don't live there. I've been reading alot of articles on why it's a bad idea, but I've also just read that two thousand people who favor the plan recently attended a meeting to find out about moving in. This could get ugly.

Hoepfully they'll work it out, then everyone can get together to focus on the real problem...Walmart.

I like this. Probably seems weird, but I like it alot. It's depressing as all hell, but also has a calming quality. Puts me in a very reflective mood. And I think it would look cool as hell in the middle of a big white wall.

I like it. Maybe not $1,200.00 worth, but I do like it.

- You still have time to book your tickets to Finland. The mobile phone throwing championships start Aug. 26th.
- Amy Sedaris was on the Colbert Report recently. A very funny woman who's up for a tumble every now and then.
- Aaron Schwarz is apparently loaded, he doesn't like his name and he wants to give you $25,000 to give him a new one.
- Kevin Smith really is an entertaining guy. Here he is telling the story of a Superman script that wasn't meant to be.
- And according to lip-reader Jessica Rees, calling Zidane the "son of a terrorist whore" is what caused the headbutt.