Kirk over at Maxpower continues to investigate the astroturfing being carried out by Jonah Peretti and team at The Huffington Post, even using our own experience as an example, and connecting the spam to the same IP address of the Huff Post tech director who spammed - and was ultimately responsible for - one of their high profile bloggers getting banned this week. Woodward & Bernstein, eat your hearts out. A fascinating read.
UPDATE: Read this too, including the growing comment file. I sure hope we haven't inadvertently caused any trouble for Jonah & Ari :)
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this is a great story. but is anyone aware of this besides blogosphere insiders?
at the end of the day i think jwt will get their money's worth and noone will care or remember that they made a rediculous attempt to "infect thought leaders" and create a genuine buzz.
[i left an identical post on maxpower]
I loved his dissection of that "I'm forwarding the URL to a friend" comment. That comment totally stood out to me too when I was looking through the HuffPo comments.