YBNBY Logo
ornate line
AmEx 15 Second Clips Competition

200604251142
There's been a lot of buzz around “consumer-generated advertising” lately. I guess advertisers are beginning to realize that their glossy corporate messages are looking increasingly tired, and hope that the honesty of real people will rub off on them. It backfired with Chevy's attempt to allow users to make their own spots, which resulted in a flood of ads about gas-guzzling SUVs. And the jury is still out on Mastercard, who have solicited “Priceless” examples from the public, but have yet to unleash the winners

But it looks like American Express have actually got it right. They invited people to submit their own “My Life” 15 second clips, and have a video podcast feed of the best. And some of them are pretty good.

Mac Subscribe Windows Subscribe Direct Link to XML Feed

StumbleUpon ToolbarStumble This    Submit to RedditReddit!

If you liked this story, please vote for YesButNoButYes.com in the 2008 Weblog Awards.

Post a comment

NEW! Click here to add a video comment.
The
greatest
pop culture
blog on the
planet.
 
Or
maybe not.

The 2008 Weblog Awards

Most Popular Stories

rss feed Breakfast Links Feed

Recent Comments

Miss Reef 2008 (Argentina)
best job ever .. putting the REEF stamp on the contestants .. a volunteer positi
alex

Pole Dancing Robots
even robots need boob jobs now ? .. dang .. you guys are never happy ! .. and i
alex

Commuting Suicide: Volume XXIX
oh for heavens sake leave the boy alone ! ... if he were my echo I would be read
alex

Commuting Suicide: Volume XXIX
Echo, not to put you on the spot but would you say that Lindsey is "the one"?
Dave

Commuting Suicide: Volume XXIX
... but the pursuit and acquisition of all things you hold dear IS my life, Echo
Tim

Commuting Suicide: Volume XXIX
OK, everybody slow down. Lindsey's folks currently live in Washington, DC and w
Echowood

Comments Feed

Link Love

Special Features

Other Recent Posts

rss feed Our Main Feed

New to YesButNoButYes?

YesButMailbag