The Ricky Gervais Show, one of the most popular podcasts in the iTunes Music Store is going to be the first pay-to-play podcast with its next "season" of shows which will now be hosted on Audible.com instead of ITMS. Will people want to pay $7 a month for "Monkey News" and "Karl's Diary"? It's an experiment that may change the face of the podcasting world though of course not many other podcasters could get away with this to be honest.

Here's the article. So, is seven dollars too much for four shows a month? Me, I have an audible subscription already so I'll be able to easily get my Karl fix.