Squidoo is a new site from Seth Godin where experts create links pages on topics in the areas of their expertise. It's a commercialized wikipedia, without the collaborative editing.

We have built an online platform that makes it easy for anyone to build lenses on topics they are passionate about. These lenses help you find a unique, human perspective on things that interest you... fast. Not only can Lensmasters spread their ideas, get recognized for their expertise, and send more traffic to their Web sites and blogs—they could also earn royalties.

I'm looking forward to Scaramouch's porn lense. And Jellio's lense of lists and list of lenses.

Speaking of experts, I'm sure he wasn't helped by editing, but Ryan on Martha's Apprentice sure didn't seem to know what he was doing. First of all, last week's concept of eating dinner with the car just blew greasy chunks and then this week he really screwed up: dumb idea, didn't listen to the client's target audience, then went downhill from there. Wasn't he supposed to be a marketing and advertising expert. Oh brother.