I've been meaning to mention this here for a week now, but the holidays messed up my schedule. So it's old news, unless you haven't heard it, and then I guess it's new news.
The makers of our favorite TV show, Lost, are shooting a series of 20 short episodes exclusively for mobile phones. The episodes will feature two new island survivors who, I presume, have just appeared in the background in the TV show, and will tell their story in parallel with the broadcast shows. Expect some weaving of plotlines too. Sounds cool, and hopefully they'll eventually make them availablefor download via the iTMS.
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I was under the impression that this was the exct reason as to why Lost was being plastered all over the new Video iPod's advertising...
No, that's because the TV episodes are available on iPod.