What happens when a cigarette manufacturer asks some very well-known American directors to produce a series of spots for a French brand of smokes. And when we say well-known, we're talking David Lynch, Roman Polanski, Robert Altman and the Coen Brothers.
The directors were told "film whatever you'd like. it doesn't even need to contain smoking or cigarettes". Check out the unusual results here.
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Reddit!
I - I - I'm fucking shocked.
This was paid for by tobacco.
I'm wondering what would be made if it was sponsored by CRACK.
Wow.