It seems that Microsoft and XBox have started another ARG (Alternate Reality Game) to coincide with the upcoming XBox 360.

The main piece of the puzzle so far is a site called OrigenXbox360 (note the spelling of the word Origen). The site has only been up a few days and already there's a MOUNTAIN of theories, the best roundup of which I found here. Some interesting theories about Alice, rabbit holes and cheshire cats in trees.

If only there were 30 hrs in the day, I might actually find time for this kind of crap.