I have all due respect for Richard Branson. Like James Dyson, he seems to be one of those rare things - a successful visionary. Someone with the ability not only to see the big picture, but also bring it to reality.

So it's rather disturbing to learn over on the Chilling Effects website that Branson and his organization are trying to lay claim to the intellectual copyright of the word “Virgin” in all its uses, in this case by suing a young businessman with a company called “Virgin Threads”.

I think I have the solution though - maybe all those companies could just substitute the word “unslutty”. “Unslutty Threads” has a good ring to it, and I suspect the domain name is free.

See also “Unslutty Olive Oil”, “Unslutty Sands”, “The Unslutty Suicides”, “West Unsluttia”, “The Unslutty Birth”, and of course “The Unslutty Mary”.