So here's something where my own personal interests and my work life collided in a rare (too rare) fashion.

A few months ago I was visiting one of my favorite blogs, Transbuddha, and was completely engrossed by a short animation they featured called Magical Trevor (which we've since also featured on this site). Trevor has a way of digging deep into your brain and bouncing around for days, and before long I was a confirmed evangelist at the Church of Weebl.

Some time later, I was part of a team at work that were suggesting ideas for Halls Fruit Breezers, one of which was to create something “viral” that would appeal to the college crowd. Magical Trevor immediately came to mind, and with the client's blessing, we contacted Weebl, the creator of Trevor, and worked along with him to create something similar.

Today we launched the result. I have to say, having watched this thing close to 50 times now, I can't judge any more if we did to what we set out to do, but I think we got pretty damn close. Kudos to the whole team who worked on this, and - something pretty unusual - a very cool and trusting client.

And so, without further ado, I give you The Croaky Channel. Pass it on to all your friends.