Another underground/viral ad concept is doing the rounds. The main site is at Bovine Unite, but there's also the requisite blog (which is kind of a half-hearted affair). So, any guesses on what's being sold here? Chick-Fil-A (which has created stuff in the past with cows protesting in an effort to stop people eating burgers) is an obvious answer, and I guess, as we're talking beef, Burger King has got to be on the contender list. Anyone got any other ideas?
Apparently all will be revealed May 5th.
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AdRants claims it's the Maryland State Lottery (never would have guessed that)
http://www.adrants.com/2005/04/bovineunited-makes-clandestine-viral.php?show_id=111288530250629772
AdRants claims it's the Maryland State Lottery (never would have guessed that)
http://www.adrants.com/2005/04/bovineunited-makes-clandestine-viral.php?show_id=111288530250629772
State Lottery? Huh. That's a pretty brave campaign from that kind of organization, and even now I know the brand, I can so no link at all between the product and the campaign. Maybe all will be revealed, but if IO had to bet, I'd bet against the Lottery rumor rather than for it.