Latest in the pop-up marketing trend...
On April 15th, new Fila fashion line Filativa is opening a pop-up store at Lafayette and Cleveland Place. Visitors can hang out, drink espresso, and design their own Filativa t-shirt to take home...all for free.
Store representatives said most of the profit will be generated by the pay portapotty between the free espresso and the hundreds of people in line.
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Filativa now has it's own website:
http://www.filativa.com/