
Over the last few days, I've read a series of blog articles decrying the representations of women in advertising, so much so that I've begun to feel pretty sleazy about my chosen profession.
First, there is this article from Adrants discussing an ad campaign for American Apparel, and asking whether it borders on pornography. Frankly, it's a question that doesn't need to be asked - the blurred line is whether or not this could be considered child pornography. I find the whole set of images very disturbing, much more so than the Calvin Klein ads from a few years back over which there was much ballyhoo.
Next there was this little item I happened upon from Japan - I don't know what a Pocky is, so I may be missing some subtle in-joke. I'd be happy to be told by anyone out there.
Finally, Transbuddha, one of my favorite irreverent blogs, actually produced a series of seven posts examining female sterotypes in advertising from around the world (1 - 2 - 3 - 4 - 5 - 6 - 7). It's not the most scholarly of examinations, but the point is made.
The ad agency I work for regularly claims the heritage of having one of the very first women Creative Directors in the 1930s. Doesn't seem like we've come a long way in the last 75 years.



