brandchannel.com has announced the 2004 Product Placement Awards.
Some good stuff in this lengthy article. Here are some nuggets:
’Ä¢ Pepsi wins for Overall Product Placement (7 placements in #1 movies in '04); Apple gets the Lifetime Achievement Award (from Short Circuit to Something's Gotta Give; Star Trek IV to Seed of Chucky.)
’Ä¢ Spiderman 2 digitally edited out all the Dr. Pepper placements outside the U.S., since Dr. P doesn't have much of an overseas presence, and replaced them with a beverage called Mirinda. (Winner of the Photoshop Award for Achievement in Revisionism.)
’Ä¢ Napoleon Dynamite-inspired "Vote for Pedro" t-shirts cracked the Top 25 of t-shirts sold in the U.S.
’Ä¢ And, for inspiring stoners everywhere to get out on the road in pursuit of little hamburgers, the The Coca-Cola Kid Award for Achievement in Title goes to Harold & Kumar Go To White Castle.
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Creativity magazine had a funny quote from a copywriter at Chiatt Day who suggested that the next movie with product placement in the title should be called "The Burger King and I".